Lady Gaga Is Selling "Chromatica" Jockstraps, Briefs & Thongs Ahead of Album's Release

May 12, 2020
Jan 28, 2018; New York, NY, USA; Lady Gaga arrives at the 60th Annual Grammy Awards at Madison Square Garden.



Lady Gaga is selling jockstraps, briefs and thongs as part of the rollout for this month's Chromatica release, according to Page Six. The offerings include hot pink jockstraps for $30 each, green briefs for $25 and hot pink thongs for $20 each. The underwear is screenprinted with the title of the album and will come with a digital version of the LP. The underwear will ship out in about a month, which will be just in time for Pride month. "She knows her audience," said a fan. Tees, hoodies, bandanas and other merch are also for sale. Chromatica will be released on May 29.