Lady Gaga Is Selling "Chromatica" Jockstraps, Briefs & Thongs Ahead of Album's Release

May 12, 2020
Jan 28, 2018; New York, NY, USA; Lady Gaga arrives at the 60th Annual Grammy Awards at Madison Square Garden.

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Lady Gaga is selling jockstraps, briefs and thongs as part of the rollout for this month's Chromatica release, according to Page Six. The offerings include hot pink jockstraps for $30 each, green briefs for $25 and hot pink thongs for $20 each. The underwear is screenprinted with the title of the album and will come with a digital version of the LP. The underwear will ship out in about a month, which will be just in time for Pride month. "She knows her audience," said a fan. Tees, hoodies, bandanas and other merch are also for sale. Chromatica will be released on May 29.

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