Kim Kardashian to Rename "Kimono" Shapewear Line Following Backlash

July 2, 2019

Kim Kardashian has backed down amid a backlash to her "Kimono" shapewear line. "I am always listening, learning and growing...When I announced the name of my shapewear line, I did so with the best intentions in mind," Kim tweeted Monday. "My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name...Thank you for your understanding and support always.” Just last week, the 38-year-old Kardashian told The New York Times, “I made the decision to name my company Kimono, not to disassociate the word from its Japanese roots, but as a nod to the beauty and detail that goes into a garment." However, she received an onslaught of criticism over cultural appropriation after announcing the line.