Juul CEO Says "Don't Vape, Don't Use Juul" if You're Not Already a Smoker

August 29, 2019

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Amid mounting lawsuits and health concerns, the CEO of Juul said Thursday that people shouldn't use his company's e-cigarettes if they aren't already cigarette smokers. "Don't vape. Don't use Juul," Kevin Burns told CBS This Morning. "Don't start using nicotine if you don't have a preexisting relationship with nicotine. Don't use the product. You're not our target consumer." He stressed that minors should especially avoid vaping. "As a parent of a 16-year-old, 19-year-old, I don't want my kids using the product," he added. "It's not intended for them." However, Burns refused to comment on recent studies suggesting that e-cigarettes may be just as or even more unhealthy than traditional cigarettes. "Let's just say cigarettes are known to be the #1 source of preventable death in the world and are at the far end extreme of that---the continuum of risk," Burns said. He also announced that Juul plans to implement an ID verification system prohibiting e-cigarette vendors from selling Juul products to underage consumers.