Four Loko Enters Crowded Hard Seltzer Market With Hardest Seltzer Ever

August 15, 2019


A mere day after Natural Light announced that it was getting in on the hard seltzer craze with its Catalina Lime Mixer, Four Loko announced that it would start selling the hardest seltzer ever. Grub Street reports that Loko's seltzer is "sour, with a hint of blue razz." It also contains 14 percent alcohol, which prompted one person to tweet, "Scientists have confirmed the discovery of a fifth loko."