Facebook Finally Launches it's Free, Long-Promised Dating Service

September 6, 2019

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Facebook finally launched it's long-promised dating service in the U.S. on Thursday, UPI reports. The service is simply called Dating, and is free for Facebook users, although they will have to create a separate profile for it first. The social media giant will use an algorithm dedicated to matchmaking to fuel the new service, which has already launched in Canada, Brazil and 17 other countries, the AP reports. The service will let you tap into your network of friends to identify secret crushes, and hopes to have full integration with companion site Instagram by the end of the year. In order to participate, users must be 18, and the service won't suggest matches, and your profile won't show up to friends or in your main news feed. In the wake of its well publicize privacy issues, the company insists it won't use your dating info to sell ads. “A feature on Facebook that people don’t trust isn’t going to be successful,” said company privacy officer Rob Sherman. “We built in privacy from the ground up.”