Cardi B's “Okurrr” Trademark Application Gets Denied

July 2, 2019
Cardi B accepts the Best Rap Album for 'Invasion of Privacy' onstage during the 61st Annual GRAMMY Awards

Photo by Kevin Winter/Getty Images for The Recording Academy

Cardi B's application to trademark her signature catchphrase "okurrr" has been refused by the U.S. Patent and Trademark Office. According to CNN, the trademark was refused because it is a "commonplace term, message, or expression widely used by a variety of sources that merely conveys an ordinary, familiar, well-recognized concept or sentiment.” The office adds that the expression is also "commonly used in the drag community and by celebrities as an alternate way of saying 'OK' or 'something that is said to affirm when someone is being put in their place.'" During an appearance on The Tonight Show Starring Jimmy Fallon last year, Cardi said of the phrase, “It's like OK, but “OK is played out.” The trademark application was filed in March by attorney Doreen Small on behalf of Cardi B's company, Washpoppin, Inc.

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