Americans Spent an Absurd Amount of Money on Their Pets for Valentine's Day

February 15, 2019

Americans spent a whopping $886 million on their pets for Valentine's this year, according to the National Retail Federation. In fact, one in five people reported that they would be buying their furry friend a Valentine's Day gift. "The definition of how you celebrate on Valentine’s Day has broadened a lot; people are buying something for their significant others, but then they are also picking up things for their co-workers and buying items for their pets," Katherine Cullen, the NRF director of industry and consumer insights, tells MarketWatch. "My sister-in-law has a dog, and that dog gets so many gifts for things like this."