JAY-Z Goes Platinum Without a Single Record Sale

4:44 is already a huge hit and it isn't even widely available yet

July 6, 2017
Rapper JAY-Z during the first quarter in game one of the 2017 NBA Finals between the Golden State Warriors and the Cleveland Cavaliers at Oracle Arena.

Kyle Terada - USA TODAY Sports

Despite being out for less than a week and only available to TIDAL and Sprint customers, JAY-Z's latest release, 4:44, is officially Certified Platinum.

So how did Jay manage to release a platinum album without selling a single record? According to Billboard, "one equivalent album unit, as recognized by the RIAA, is equal to: one album sale, 10 tracks sold from an album, or 1,500 on-demand audio and/or video streams from an album." The Recording Industry Association of America (RIAA) says 4:44's platinum sales were reached purely by downloads and don't actually include TIDAL streaming figures. The entire album is expected to be released on most streaming platforms later this week.