Gwyneth Paltrow Is Selling Water in the Most Gwyneth Way Possible

March 8, 2019

Gwyneth Paltrow has teamed up with Flow Alkaline Spring Water to promote, well, water. The drink is described as "a unique augmented reality mirror" that allows "consumers to tap into their own superpowers by tracking [their> face to add superpower illustrations that coincide with Flow’s original alkaline spring water." Page Six reports that Paltrow recently showed off the water at Expo West in Anaheim, California.