Levi's CEO Says You Shouldn't Put Jeans in the Freezer

March 22, 2019

Back in 2014, Levi's CEO Chip Bergh made headlines when he revealed that he'd never washed the pair of jeans he was wearing that day. He now tells CNN that he still hasn't washed that pair of jeans, and adds that people shouldn't freeze their jeans either. "That's an old wives' tale," says Bergh. "It does not work."