Co-Founder of Jelly Belly Announces Willy Wonka-Style Treasure Hunt

September 9, 2020
Jelly Bean

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One of the co-founders of the Jelly Belly jelly bean company has launched a Willy Wonka-style contest for one of his factories, according to CNN. David Klein says one lucky candy eater will win a Florida factory. Players must pay $49.99 to enter the hunt, which will happen in every state in the U.S., and a thousand tickets will be sold per state. Only one person or family in each state will be able to get a "golden ticket" in this treasure hunt, which is actually a gold-colored dog tag. The tag will be found by solving a riddle. Whoever finds a dog tag will win $5,000. Of course, the grand prize is a candy factory, complete with ownership of the entire building and a candy-making course at the University of Wisconsin-Madison, Klein said. The winner of the factory can make their own candy, although Klein will help if needed. "The world needs something positive to get their minds off their problems," Klein said. He's had this idea on his mind since the '70s. "It's on my bucket list," he said. "Now, we are finally doing it, and we're hoping to bring some joy into the world right now." In 1976, Klein invented the Jelly Belly, but left the company and now operates another candy enterprise.